Project Overview
Client: The Sweater Shop
Industry: E-commerce (Apparel & Fashion)
Project Duration: 12 Months
Goal: Increase organic traffic, keyword rankings, and domain authority to get more online sales.
The Challenges
When the Sweater Shop’s team approached us their website was struggling with the following issues:
- Very low organic traffic and poor keyword visibility
- Limited referring domains and a weak backlink profile
- On-page SEO gaps like unoptimized meta tags, poor internal linking, and content issues on product pages
- No clear content strategy or technical SEO structure.
Here’s How BrandVertas SEO Strategy Made a Difference:
After discussing the project with our SEO experts, they made a strategy and implemented it to make sure that it covered all the important areas:
1. Technical SEO
- Fixed crawling and indexing issues through structured XML sitemaps.
- Improved site speed and mobile responsiveness.
- Optimized URL structures and canonical tags.
2. On-Page SEO
Firstly we did a complete keyword analysis and found the phrases that customers were actually looking for and then we optimized:
- Meta titles, descriptions, and header tags across all pages.
- Improved internal linking to strengthen website’s content.
- Also we have added keyword-focused content to category and product pages.
3. Content Marketing & Keyword Targeting
- Again we conducted in-depth keyword research to find out high-intent keywords in the fashion niche.
- Our content writer team wrote SEO-optimized blog content to target informational queries.
- We focused on long-tail keywords for quicker ranking wins.
4. Authority Building through Backlinks
- Our team then starts a white-hat link-building campaign to acquire high-quality referring domains.
- Secured placements through guest posts, niche edits, and resource link insertions.
- diversify anchor text for a natural link profile.
Results Achieved
With the constant efforts, strategies and time sweater shop’s the organic traffic starts to increase and the customers finally starts to spend time on the product pages. Moreover, after consistent link-building and on-page improvements the growth can be seen in the performance graph more clearly:
| Metric | Before SEO | After 12 Months |
| Domain Rating (DR) | 8 | 39 (+31) |
| Referring Domains | 1.5K | 6K+ (+4.5K) |
| Backlinks | 3K | 37.4K (+34.4K) |
| Organic Keywords | 2.5K | 7.2K (+4.7K) |
| Organic Traffic | 1.3K/mo | 11.3K/mo (+10K) |
Conclusion
BrandVertas targeted and result focused SEO strategy helped the Sweater Shop to be front of the most relevant users. We are glad that they successfully made an online presence, and grown from a stagnant site to a competitive e-commerce brand in its niche. Also, our team made sure that the website works smoothly and improves user experience with SEO.
