Client Snapshot
- Industry: Automotive Marketplace
- Region: MENA
- Primary Objective: Increase organic visibility, strengthen domain authority, and drive consistent, qualified traffic for car listings.
The Starting Point
When this car marketplace partnered with us, their digital presence was limited and under-optimized. Here are some of the issues that we (BrandVertas) identified:
- Minimal organic keyword rankings, resulting in low search traffic.
- Weak backlink profile with limited referring domains.
- Poor site structure and crawlability, causing major indexing gaps.
- No clear SEO strategy to compete in a highly competitive automotive niche.
Strategic Roadmap to Growth
We made and executed an SEO strategy to strengthen every aspect of the website, from technical to authority building.
1. Technical Part
- Resolved critical indexing issues through sitemap & robots.txt optimization.
- Enhanced the website’s structure for better crawl flow and user navigation.
- Improved mobile responsiveness and site loading speed.
2. Keywords & Content Revamp
- Conducted deep keyword research for high-traffic, low-competition opportunities in the car sales niche.
- Expanded organic keyword coverage by creating optimized listing pages and localized content in Arabic.
- Updated existing pages with Meta titles, descriptions, and structured headings.
3. Authority Building through Backlinks
- Executed a clean link-building strategy that was fully focused on relevant automotive and local directories.
- Acquired 836+ referring domains and over 14K backlinks, for boosting the DR and link equity.
- We were focused on diversified anchor text and gradual link velocity for natural growth.
Before & After Performance Details
| Metrics | Before | After 10 Months |
| Domain Rating (DR) | 5 | 55 (+50) |
| Referring Domains | 20 | 836 (+816) |
| Backlinks | 150 | 14K (+13.8K) |
| Organic Keywords | 200 | 16.3K (+16.1K) |
| Organic Traffic | 100/mo | 2.9K/mo (+2.8K) |
Key Wins
- Built a strong domain authority (DR 55) in a highly competitive niche.
- Achieved 16,000+ organic keyword rankings through strategic content targeting.
- Consistently increased monthly organic traffic to nearly 3,000 visitors.
- Established a foundation for scalable long-term SEO growth.
Final Thoughts
Through a structured approach and a focus on both content and authority, we successfully transformed the client’s car marketplace into a search-visible and authoritative platform in under a year.
Lesson: Even in competitive industries, a blend of technical precision, keyword strategy, and steady link-building can drive significant, sustainable results.
