Client: Flood & Emergency Cleaning Services
Platform: Meta Ads (Facebook & Messenger)
Objective: Boost engagement and generate real-time inquiries through targeted ad campaigns.
The Challenge
The client was struggling with low engagement and slow response times on their previous Facebook ad campaigns. Despite running promotions, messages were not converting into actual bookings — mainly due to inconsistent communication and an unoptimized ad strategy.
Our Strategy
BrandVertas took a deep dive into Meta Insights, analyzing audience interaction and response data. The messaging responsiveness rate was initially at 29.4%, with an average reply time of over 8 hours — a major hurdle for a service that thrives on quick responses.
Here’s what we did:
- Optimized Ad Creatives: We redesigned the campaign visuals to focus on urgency — “Cleaning After a Flood or Emergency?” — supported by eye-catching colors and clear service highlights.
- Targeted Retargeting: We reached users who previously interacted but didn’t convert, reminding them of ongoing promos.
- Response Management: We adjusted the client’s response schedule and integrated auto-replies to maintain engagement 24/7.
The Results
Within weeks, engagement metrics started shifting:
- Increased daily conversations and ad clicks to messages
- Improved brand visibility in local searches Faster reply times leading to more booked appointments
The updated design and audience-focused strategy made the campaign not only look better — but perform better.
Key Takeaway
By aligning visuals, responsiveness, and audience behavior, we turned a struggling campaign into a real-time lead generation machine.
This case proves that the right creative + quick communication = powerful ROI — especially in service-based industries where time truly matters.
